Digital Media Fundamentals 1B: Producing for the Web
Career Pathway Course Units
Unit 1: The Net & the Web
No matter what area of digital media you specialize in, you’ll need some expertise on the basics of the internet (the net) and the World Wide Web (the web). Although some people think the net and the web are the same thing, the two terms describe different aspects of the online world. The symbolism in both names hints at how they’re related: both a net and a web are composed of many connected elements. The net is a connection of hardware—computers and transmission networks—while the web is a connection of information on web pages and websites. This unit offers an overview of net and web basics, including how information is transmitted over the internet, which protocols are used by computers to host, send, and receive data, how browsers and search engines work, and what you need to design, create, host, and maintain web pages and websites.
Unit 2: Connecting with Your Web Audience
There are about 2 billion websites out there—so if you want to get an audience to visit your site and see your digital media creations, you will have to plan carefully. This will entail first knowing who you want to attract. Although it will take time to research and analyze who is in your audience and why they’d be reading or viewing what you’ve created, it will be worth it. Attention spans are fast on the web and if you don’t capture their attention right away, you will probably lose them. In this unit, you’ll learn about some best practices in marketing for getting to know your web audience and how to reach them.
Unit 3: Digital Rights, Ethics, & Security
Digital rights apply to anyone who is creating or using digital media—so it’s important to understand what they are and how they’re related to several other legal and ethical issues. Digital rights protect both creators and users of digital media; related topics include accessibility, copyright, trademark, piracy, plagiarism, and permissions for use such as open-source, fair use, and Creative Commons. Digital ethics is about how we conduct ourselves online and how we interact with each other. Digital security is understanding that the web is not always a safe place and knowing what steps to take in order to protect yourself online.
Unit 4: Creating & Editing Digital Audio
One specialization you can choose as a digital media professional is audio. Sound experts are important members of any digital media team producing music, podcasts, video, films, radio, or TV. Audio engineers oversee production (recording), editing, and exporting for distribution (post-production). In this unit, we’ll analyze the science of how sound works and then review the file types, formats, and tools used to produce effective digital audio.
Unit 5: Digital Media Equipment: Best Practices
Digital recording equipment like cameras, lights, and microphones are sensitive and expensive devices. If you care for your equipment before, during, and after each use, it will work efficiently when you need it and will also have a longer life. If you decide to become a specialist in production—that is, in shooting digital photographs, video, or audio—you’ll no doubt begin to collect some very expensive equipment of your own, so it’s important to learn how to use it effectively and safely.